Whoa, wait. What? Free chicken on Cow Appreciation Day. How does that work?

Well, Chick-Fil-A, a chicken restaurant whose mascot is a cow is offering free chicken to folks who show up dressed in spots or as a cow today.

The Georgia-based originator of the chicken sandwich has cleverly used cows encouraging people to eat chickens instead of them in their marketing campaigns for years.

Today, posing as a cow may be the cleverest move you could make if you like free chicken sandwiches.